Tuesday, October 29, 2013

Matchbook goes live! Super proud of Digital Store Platform and the teams we worked with across Digital to bring this to market. I'm buying!

Today, Amazon launched Kindle MatchBook, a new benefit that gives customers the option to buy--for $2.99, $1.99, $0.99, or free--the Kindle edition of print books they have purchased new from Amazon. Over 70,000 books are enrolled in Kindle MatchBook, with more being added every day. Now customers can visit www.amazon.com/kindlematchbook to see all of their print books that are eligible for the Kindle MatchBook edition. Customers can also see when a book is eligible for Kindle MatchBook on the book's detail page. 

The program was announced on September 3 with over 10,000 titles. Since then, thousands of popular books like Heaven is for Real, The Things They Carried and The Way of Kings have been added from major publishers such as HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as thousands of titles from Kindle Direct Publishing authors like The Walk by Lee Goldberg and Falling Into You by Jasinda Wilder.

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