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What makes this doubly interesting (to me at least) is that it's a project funded by Kickstarter.com -- or rather a project funded by visitors to Kickstarter.com.
Kickstarter is a platform for all-or-nothing project funding. The project owner sets the value they they need to complete the project. Sponsors (you and me) pledge money. If the value set by the owner is met, the project is funded, you're credit card is charged and you get that for which you asked. If the project is not funded by the owner-set end date, nothing happens.
As of September 19 2009, Designing Obama has a target of $65,000, has 278 backers and $19,226 in pledges with 46 days to go. I kicked in $150 for the deluxe version of the book which includes my name printed as a "Gold Sponsor" (So I set my name up as "Colin Taumatawhakatangihangakoayauotamateaturipukakapikimaungahoronukypokaiwhenuakitanatahu Bodell" we'll see what they do with that! (Source of the name is here;) (If you want to hear it pronounced, try here)