Sunday, July 02, 2006
Amazon.com and Toys R Us have finally parted ways. Toys R Us has chosen GSI Commerce to provide a new e-commerce platform, and Exel to supply supporting logistics solutions for its new online strategy. On 1 July Amazon.com launched its new Toys & Games and Baby stores which it is running itself, along with selections from Target and eToys. Given the significant problems that Toys R Us has had in the past with fulfilling orders, it’ll be interesting to see how each company fares.