Amazon.com and Toys R Us have finally parted ways. Toys R Us has chosen
GSI Commerce to provide a new e-commerce platform, and
Exel to supply supporting logistics solutions for its new
online strategy. On 1 July Amazon.com launched its new
Toys & Games and
Baby stores which it is running itself, along with selections from Target and
eToys. Given the significant problems that Toys R Us has had in the past with
fulfilling orders, it’ll be interesting to see how each company fares.
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